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Monday, November 29, 2021

Aitken hopes to place South Korea again on System One map By Reuters

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© Reuters. Abu Dhabi Grand Prix

(Reuters) – British-Korean driver Jack Aitken, overwhelmed by the response he acquired from followers in South Korea after his System One debut final 12 months, hopes to make use of his newfound help to catch the attention of groups seeking to faucet into the East Asian market.

Aitken made his F1 debut for Williams (NYSE:) on the Sakhir Grand Prix as a substitute for George Russell, who stood in for Lewis Hamilton at Mercedes after he examined constructive for COVID-19.

Aitken, born in London to a Scottish father and Korean mom, stated he had made waves in Korea regardless of a Sixteenth-place end in Bahrain.

“There was an enormous response – greater than I anticipated – which was superb as a result of historically System One hasn’t been as common in Korea,” he instructed the South China Morning Submit.

“Curiosity in motorsport remains to be younger. We do have lots of Korean followers getting in contact and lots of who observe the races due to my heritage. I’ve had lots of questions asking about the best way to get entangled.”

System One has lengthy expanded from its European origins, with Japan added as the primary Asian venue in 1976, adopted by Malaysia, which later departed. China joined the record in 2004, Singapore in 2008, and there at the moment are additionally races within the Center East. South Korea hosted 4 races between 2010 and 2013.

Aitken stated his focus can be to assist improve motorsport’s reputation within the area.

“It is nicely documented that motorsport is just not low cost and also you want to have the ability to be marketable,” he stated. “Markets within the East are very enticing and Korea is certainly excessive up on that record.

“In the event that they (producers) can utilise me to make themselves extra marketable, that is an actual plus.”

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